Citroën to unveil new concepts, Formula E car at Paris Motor Show

Citroën will use the 2026 Paris Motor Show to unveil two new concept cars, including a modern take on the iconic 2CV, alongside a new C3 Aircross showcar, fresh outdoor trims and its GEN4 Formula E car. The brand is turning its 850-square-meter stand into an event space with talks, food, music and motorsport activations from Oct. 12-18 at Porte de Versailles.

Why it matters: - Citroën is using the Paris Motor Show to signal how it wants to position its next generation of products: more electric, more accessible and more experience-driven. - The stand is designed to show the brand as both a carmaker and a lifestyle space, with motorsport, music, food and design all tied to the product launch strategy. - The new concept-car reveal is meant to connect Citroën's future with the 2CV, one of the brand's most recognizable nameplates.

What happened: - Citroën will open its 850-square-meter stand in Hall 4 at Porte de Versailles in Paris from Oct. 12-18, 2026. - The company will unveil two concept cars, including one that reimagines the spirit of the 2CV as a modern electric concept. - Citroën will also show the C3 Aircross Marine Nationale Concept for the first time in public. - The brand will present the new "Outdoor" trim and design signature for Ami, C3 and C3 Aircross as a world premiere. - Citroën will mark the first birthday of the new C5 Aircross with the C5 Aircross Emeraude. - The company will display the Formula E GEN4 in a new livery ahead of its debut in Season 13 of the FIA ABB Formula E World Championship. - Citroën will also present Collection special editions for C3, C3 Aircross and C4.

The details: - Citroën says the first concept car brings the 2CV into the present and aims to make mobility simpler, more accessible and more desirable. - The second concept car will remain a surprise until its reveal. - The C3 Aircross Marine Nationale Concept is tied to the French Navy's 400th anniversary and is intended to link two French institutions. - The upper second level of the stand spans more than 200 square meters and is set up for relaxing, exploring and meeting. - Fermob is furnishing that level with pieces from its Sixties and Rivage collections. - The area includes seating zones, the Bistrot Citroën and quiet spaces for breaks. - Citroën is partnering with Spotify on a custom playlist and several music events with DJs. - The Bistrot Citroën will host guest chefs, French cuisine events, "Sweet Breaks" with croissants and madeleines, and "Ice Cream Breaks." - Motorsport guests, drivers and team members will be available for conversations with visitors. - Autograph sessions are scheduled for Nick Cassidy on Oct. 13 at 11:30 a.m., Doriane Pin on Oct. 15 at 3:30 p.m. and Jean-Éric Vergne on Oct. 16 at 11:30 a.m. - Citroën will hold small-group talks with designers, drivers and experts. - A 25-square-meter shop will sell new merchandise collections. - Belgian comic artist Jean-Luc Delvaux is scheduled for a signing on Oct. 15 at 4 p.m. - Citroën's press conference is set for Oct. 12 at 9:55 a.m. in Hall 4 with Xavier Chardon, CEO of Citroën, and Pierre Leclercq, head of design.

Between the lines: - The stand is built to do more than display vehicles. It is meant to extend the brand into culture, hospitality and entertainment. - Citroën is leaning on nostalgia, especially the 2CV, while framing the next phase around electrification and simplified mobility. - The use of music, dining and live interactions suggests Citroën wants visitors to spend time at the stand, not just pass through it.

What's next: - Citroën will reveal the concept cars and other new models during the motor show week. - More details on the surprise concept car should emerge at the Oct. 12 press conference or during the public show. - The brand will use the event to preview how its electric and Formula E programs fit into its broader product direction.

The bottom line: - Citroën is treating the Paris Motor Show as a launchpad for its next design and electric-mobility message, wrapped in a highly experiential stand built to keep visitors engaged.